Ubisoft announce collaboration with world-renowned DJ Oliver Heldens

Ubisoft announced that it has partnered with Spinnin’ Records and world-renowned DJ and Producer Oliver Heldens in a collaborative venture to mark the release of the upcoming open world action-adventure game, WATCH DOGS 2.  At the heart of this partnership will be the production of the official music video for Oliver’s latest track, ‘Good Life’ which will be creatively inspired by the lifestyle of in-game hacking collective, Dedsec.

Created by London-based agency Golden Wolf, the video will be premiered and streamed during a world-exclusive live performance by Oliver Heldens to take place at Google’s London HQ which will be temporarily rebranded to the company’s in-game representation, “Nudle”.  The stream will run for an hour from 7pm on Friday, 11th November.

The world of Watch Dogs 2 represents a complete tonal shift from the first game,” said Mark Slaughter, Marketing Director at Ubisoft.  “In its vibrant, subversive and sunny San Francisco setting and with a gameplay emphasis on challenging the establishment but having fun doing it.  We set out to find a credible artist that had a big audience appeal but also represented the playful nature of Dedsec, so Oliver was a perfect fit.

Dance Music and gaming are highly interconnected. Our music is represented in games, many DJ’s are game fanatics and the fanbases of both Dance Music and Gaming have a lot in common,” said Steven de Graaf, Manager Global Partnerships & Live at Spinnin’ Records and MusicAllstars Management. “Oliver Heldens as a big fan of gaming and we have achieved a perfect match with his new record ‘Good Life’. We are looking forward to our fans’ responses.