For 20 years, let that sit with you for a moment, The Sims has proudly encouraged Simmers everywhere to express themselves in bold, world-changing ways, both in-game and in real life. The Sims continues to celebrate the infinite possibilities of play and empowers players to find more ways to Play With Life.
From expanding gender representation options and honouring diverse real-world cultures through in-game items to joining in on fun social media challenges and sharing meaningful stories on life and self-discovery.
As part of EA’s ongoing Play With Life campaign, British Youtuber, TV personality and West End actor Joe Sugg has collaborated with The Sims to show fans how to unleash their creativity, joy and love of adventure in The Sims 4. The Youtuber and TV personality has never been afraid to take risks on the screen and off of it, and he carries that same sense of adventure into his game.
Joe is also joined by international talent with TV personality Vanessa Hudgens, German LGBT YouTuber and advocate Melina Sophie, French pop singer Bilal Hassani and Polish actor Adam Zdrójkowski to showcase how they Play With Life and the infinite, inclusive possibilities players have to make their gameplay experience unique to them. You can watch their Play With Life videos here.
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